Breaking Free Redesign
Breaking Free is a non-profit organization, whose mission is to help women out of the violent life of prostitution and sex trafficking.
The non-profit’s website was out of date, lacking good organization and failed to meet its target audience successfully.
Tasked as a class assignment, I rebranded and completely redesigned the site from scratch. Starting with research and wireframes and ending with a website that met the design standards of today and its target audience.
Goals & Objectives
INFORMATION ORGANIZATION: Effectively organize content that users can understand and navigate through with ease.
UPGRADED AESTHETIC: Bring the overall design and flow up to modern standards in a way the reflects the brand.
TAKING ACTION: Present directly actionable information for users to contribute both monetarily or through service.
RESOURCE HUB: The site now acts as a hub of information on Sex Trafficking and Prostitution and presents ways to get involved.
REFRESHING PRESENCE: The non-profit’s website now presents itself in a safe, uplifting manner, in coherence with the brand standards.